China is among the leading markets in the world for wine consumption, and it is expected to become the 1° market by 2022.The country of the Dragon went from a consumption of 975 million bottles in 2006 to almost 2 billion in 2019.
Our journey in China started in May 2019, thanks to the merger with a prominent local operator: Royi Fine Wine. Today this union makes us a key player in the distribution of Italian wines in the Popular Republic of China. Through a specialized sales team, we import and distribute 32 of the most prestigious Italian and international wine brands.
We are present in China with 6 distribution platforms: Shanghai, Beijing, Guangzhou, Shenzhen, Zhongshan, and Chongqing.